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Event Profile: A trade fair focused on dialogue has to reflect this in its concept. The result is integrated lecture forums instead of isolated congress areas. The concept of the new IDMF is compelling, it features a strong sector-specific focus and is very user-driven. Visitor's Profile: Professionals related to the field of marketing, advertising are the target audience. Exhibitor's Profile: Profile for exhibit include Outdoor Advertising, Dialogue Marketing, Promotional Materials, Eelectronic Marketing, Media, Event Marketing, Trade Fairs and P.O.S. Marketing. Organizer: Reed Exhibitions 383 Main Avenue, Norwalk, United States of America. Tel: +(1)-(203)-8404800 Fax: +(1)-(203)-8404801

This international, interdisciplinary conference will examine representations of the War, and how they have helped create the image of the War we have today. Organized by: Welsh Centre for International Affairs

After 2 sold-out events, the new edition of the Internal Branding and Employee Engagementwill give you the opportunity to acquire solutions and ideas from experts drawn from companies as diverse as Camelot Group, Yahoo! Europe, BT... Organized by: Osney Media

The conference, which is organized by Datamatix in association with our global partners, will explore innovative developments for Small and Medium Businesses in a global economy and provide delegates with the valuable opportunity to exchange ideas with international counterparts as to how a small and medium size business can best be positioned for local and global success. More than 500 business owners, entrepreneurs, economists, government and community leaders not just from the GCC region but also from Europe, North Africa and Asia are expected to attend the event, speakers and panelists will include leaders, sr. level executives from the Government and Private sector.

The China (Shanghai) International Industry Exhibition for New Fireproofing Technology and Material 2008 (An Exhibition, Communication Trade and Cooperation of the Fire Protection Industry) Time: From Sept. 15th to Sept. 19th, 2008 Exhibition Hall: Shanghai New International Expo Center Venue: No. 2345, Longyang Road Pudong New Area Approved by: Ministry of Foreign Trade And Economic Cooperation of Shanghai, PRC Sponsored by: China National Center for Quality Supervision and Testing of Fireproof Materials, Architectural Society of China Building Fire Protection Technology Branch, China Steel Construction Society Fireproof and Antisepsis Branch, China Flame Retardant Society, Shanghai Industry And Commerce Exhibition Co. Ltd. Guests: American Fire Safety Council, European Flame Retardant Society, China Municipal Engineering Society, China Fireproof and Fire Retardant Materials Society, China Interior Decoration Society, China Building Materials Industry Society Coating Branch National Fire Protection Standardization Committee Fireproof Branch, China Beijing Fire Protection Society Fireproof Branch, China Architectural Industry Society Fire-refractory Coating Branch, Organized by: China Flame Retardant Society Exhibition Office, Shanghai Sihai Exhibition Service Co. Ltd, Shanghai Industry and Commerce Exhibition Co. Ltd Schedule: Checking-in Date: Sept. 15, 2008 Formal Exhibition Period: Sept. 17, 2008 Curtain Time: Sept. 17, 2008 Closing Date: Sept. 19, 2008 Preface: With the rapid development of the Chinese economy, the new fireproof technology and materials have been developed a lot since about 20 years ago. Aiming at the better development of fireproof materials and technology, facilitating the communication and cooperation with foreign companies and further promoting the application of such materials and technologies, China (Shanghai) International Industry Exhibition for New Fireproofing Technology and Material 2008 will be open in Shanghai New International Expo Center in September, which will be hold jointly by China Flame Retardant Society, China National Center for Quality Supervision and Testing of Fireproof Materials, Architectural Society of China, Building Fire Protection Technology Branch, China Steel Construction Society Fireproof and Antisepsis Branch, American Fire Safety Council and European Flame Retardant Society in September, 2008. The companies from USA, UK, Italy, Germany, France, Israel, Switzerland, Japan, South Korea, Singapore, Thailand, China Taiwan and China Hong Kong SAR etc. are invited to exhibit and purchase their new products. This exhibition will provide a trade platform for the companies at home and abroad. It is a big event for them to communicate new products and technologies as well as a great opportunity to explore new market and to promote their brands. Welcome the companies at home and abroad to join this big event! Scope of Exhibits: 1. Fireproof materials: fireproof pipes, fireproof wires and cables, fire resistant cable, fire-refractory coating, fire-proof sealing material, fire-proof paint, fire-proof ink, water-base fire retarding treatment agents, fireproof box for cables, clapboard, wire and cable fire-proof covering pipes, fire plate, fire retardant ring for the pipes, fire-proof pillow, fire-proof sealing materials, fireproof suit, fire-proof plus material, and all sorts of fire-proof decorative material; refractory steel, refractory fiber, all sorts of refractory / heat-resistant materials and products and all sorts of fireproof raw materials 2. Fireproof buildings and fittings: fire-proof doors and windows, flame-resistant glass, fire curtain, fire bulkhead, fire-proof rolled steel, fire-proof furnishings, fire-proof wallpaper, fire-proof suspended ceiling, fireproof bridges for cables etc. 3. Fire-protection device: fire damper, smoke evacuation fire damper, fire extinguisher, fireproof exhaust fan etc.; Production equipment for fireproof materials, fireproof devices and safety system etc.; fire inspection instruments, fire alarms and relevant fire protection technologies, management software, books and magazines etc. The Standard booth fees including: (3m×3m) the exhibition position, the carpet, 2.5 meter high wall-boards and fascia board; one table, two chairs, one 220V power socket, two fluorescent lamps and documents for the workshops and meetings. Fees for the exhibition position: Standard booth:(9 m2) 3000 USD /Exhibition position/Exhibition period Raw Space booth:(not less than 36m2) 300 USD /m2/Exhibition period Notes: ► If the exhibitor chooses a position with two doors, an extra fee of 10% is required. ► The raw space booth are to be hired with non arrangement at least 36 sq. m. Other than that, the exhibitor should pay the fees for management and power consumption. Exhibition Procedures: fill out the exhibition position application form and mail or fax it to the Organizing Committee with the seal on it. 50% of the earnest money or the whole sum of the exhibition fee should be electronically sent to the China Fireproof Material Exhibition Organizing Committee within three workdays. ► Distribution Principles for the Exhibition Position: First apply and first pay, first served. After the exhibitor has sent the fee, it they should fax the cash remittance to the Organizing Committee for checking. ► The sponsor will send the Exhibitor’s Manual to the exhibitor upon receipt of the Exhibition Application Form and the total exhibition fee. Once the exhibitor applies for the exhibition, the earnest money will not be returned even the exhibitor quit in the middle of the exhibition. Proceeding Advertisement: The proceedings will be distributed to the administrative departments, relevant societies, visiting customers, the industry units and relevant organizations both at home and abroad. Proceeding Cover Back cover Inside front cover Inside back cover Colorful pages Across color page Black and white pages USD 5000 3500 2300 2000 1500 2300 800 Other Advertisement: Invitation Cards: USD 2000 /ten thousand Reticules: USD 3000 / ten thousand Admission Tickets: USD1000 / ten thousand Exhibition/Visiting Certificate: USD 2000 / ten thousand Note: (Only two companies are allowed for the above advertisement.) Technology Communication Seminar: International Forum and the Press Conference of the New Products and Technology ►In exhibition, company can apply to make the Technical seminar and New product and technology conference. ►Foreign enterprises: USD2000/conference/60 minutes ►(Note: Less than one conference is calculated as one. If a seminar is needed, Please fill it in application form. The place, large-screen, audible indicator, Microphone, drinking water and so on are provided) ► In the exhibition, organizing unit will invite authorities of government departments concerned, home and abroad relevant industry association and senior experts and scholars to attend the forum and deliver speech. ► The high specification technical communication will draw on numerous professionals, which will provide a great opportunity for the communication of the advanced technologies and experiences. (For details of the forum, please consult the China Fireproof Material Exhibition Organizing Committee. The arrangement of the meetings, speech contents and personnel need still further notice. (Note: The participants need to pay a fee of USD400. The international experts will give the lecture.) The thorough and excellent advertisement will attract the target visitors of the industry. ► We plan to promote this event in many media and advertise on the famous magazines, TV programs and the Internet. ► We will print the invitation cards, admission tickets. We will also invite the foreign and home customers and companies, agents and distributors to visit here and order some products through the forms of sponsorship, organizing and hosting. ► We will invite the foreign customers via their embassies in China and the representative of the chamber of commerce. We will at the same time organize the exhibition with our counterparts. ► We will organize the chief executive officers of the procurement institutions of the foreign governments to pay a visit here. Meanwhile, we will organize the trade societies, chambers of commerce and buyers across China to join this big event. The other relevant foreign companies and societies will be invited through the foreign societies and organizations. ► After the check-in of this exhibition ends, the Organizing Committee will add more visitors relevant to the exhibitors. The professional trade exhibition and the considerate organization and service are so different from other average exhibitions. The exhibitors will gain a lot here. The organizer will add more service upon your needs. Others: ► For the transportation of the exhibits and the accommodation of the representatives, see the Exhibitor’s Manual. ► Only two units will be invited to be the major sponsors of this big event, for which the A class is charged 30,000USD while the B class is charged 26,000USD. (The compensation clauses are to be determined.) ► We focus on the benefits of the exhibitors and contribute a lot for that. We suggest you participate this exhibition, which will surely enhance your fame in the industry and the worldwide market. This professional exhibition adopts brand new exhibition forms focusing on the exhibition, trade, business invitation and cooperation. We will create the best business opportunity for all the exhibitors. China Fireproof Material Industry Exhibition Office: Address: Room 1607-1608, Building No. Two, Haishangjie Mansion, No.588, Yingkou Road, Shanghai Post Code: 200433 Contact Person: International Department Hellen wu 86-13641710818

think, the networking and insight-driven advertising and marketing conference of the year is the only forum that draws top tier Fortune 500 global decision-makers from every sector of the industry – advertisers, agencies, media and research companies all under one roof. This year’s three day program packed with useful content will demonstrate through example and topical discussion how good research drives better business decisions.

The Strategic Media Relations in Asia Conference and Workshop is designed to keep communication professionals updated on the latest developments in Asia and to show you proven techniques, tools and tips on how to overhaul your media relations programme to achieve better results. Our pre-conference Effective Media Campaign Planning Workshop will also impart to you the know-how to successfully plan your organisation’s media campaigns. Prominent industry bigwigs like OCBC, StarHub, MDA, Bloomberg News, The Straits Times, Radio Television Hong Kong, Deloitte, etc. will show you not only the ‘whats’ but also the ‘hows’ and ‘whys’ behind their successes and failures. Look forward to delving deep into the complexities of press relations, new media management, crisis handling, strategic media planning with a unique Asian perspective. You will obtain new thinking, strategies, and developments to build symbiotic relations with the media as well as new technologies to move your message directly to the constituents. Attend this conference and workshop to win the roadmap to embracing the new positioning in media relations for sustainable corporate reputation and brand value.

Marketing in the 21st century is essentially about customers interacting with brands. In fact, half of the most popular websites in the world are social media. The speed of evolution of the social networking phenomena, and the fundamental changes it has brought about in the consumer-marketer relationship, has caught most marketers off guard. In these new, potent social spaces, average citizens are empowered to communicate directly, and effectively, with marketers. Marketers are vividly aware of the potential damage, or good, consumer sentiment in virtual space can have on their brands, their reputations and their bottom line. This conference will address ways in which the richness of information, dialogue and consumer insight inherent in social networks can be organized and drawn upon to further our understanding of consumer interactivity with brands.

American Conference Institute has gone to great lengths to uncover the nuances in the laws and the latest enforcement trends. We dedicate months of research to uncover exactly what you need to know to stay on top of the most important issues your industry faces. This year’s conference promises to be refreshingly different, with new speakers, new companies, and will offer a real hands on approach to the topics you face daily. Specific highlights include: o Avoiding third-party liability on social networking and user-generated content sites o Preventing fines, litigation, and class action in the direct marketing arena o Engaging in the latest online sweepstakes methods without getting burned o Recent FTC enforcement trends and NAD challenges o Maximizing bargaining power when negotiating the agency/client agreement o Avoiding regulatory scrutiny when advertising/marketing to children Also, add value to your attendance by taking advantage of one or both of our interactive workshops, Managing the Complex Agency/Client Relationship—Expect More, Get More, and be Ready for Anything, and Master Class on Negotiating Win/Win Sponsorship and Endorsement Deals. Register now to ensure your place at what is sure to be a sold-out event! Call 1-888-224-2480, fax your registration form to 1-877-927-1563, or register online at www.americanconference.com/advertisinglaw

How To Do Effective Direct Mail Marketing On A Limited Marketing Budget<b> A special program for skinflints, misers and penny-pinchers -- and the people who have to work with them. But seriously... Join us for 90 profit-boosting minutes on how you can drive down costs, drive up response and maximize results from every direct mail dollar you invest. As a marketing professional, business owner or entrepreneur you're often challenged to do more with less. This information-packed program by the originator of the "Direct Marketing on a Shoestring" Awards will show you how to do just that. Alan Rosenspan has been helping companies large and small improve direct mail response rates and ROI for more than 25 years. Now, in his first What's Working NOW! webinar event he'll share with you the key drivers, principles and innovations behind this success. Offered for only $119, your investment is backed by a no-questions-asked, better than risk-free money-back guarantee. If you gain only one good idea -- and Alan promises us dozens of them -- you will multiply your investment many times over. What you will learn Drawing on more than 25 years of experience and up-to-the-minute real-world results for such companies as American Express, Dale Carnegie Training, Sybase, Travelers Insurance and others...Rosenspan will reveal dozens of proven, practical tips and techniques for stretching your marketing dollars. And, substantially improving your response rates. For example, you'll learn - -How much you should invest in customer marketing versus marketing to prospects. Most companies make a dangerous miscalculation. -How to use other people's money to profitably market your products and services. -Tested tips for pulling more than one response per mailer. -Which customers you should focus on – and which ones you should ignore. This lesson alone can double your sales. -How to use e-mail as a low-cost testing tool, before you spend a dime on direct mail or print. -What American Express learned about letters – and how to get people to actually read yours and respond. -How you can double the effectiveness of a postcard mailing. -Two easy ways to cut fulfillment costs. -Five budget-friendly tips for creating irresistible offers. -How to cut printing costs for sales collateral while improving its effectiveness. -Two low-cost formats that consistently beat out larger, more “creative” packages. -A proven technique for identifying prospects more likely to buy RIGHT NOW. -Why and when specific types of offers will accelerate the sales process. -How to apply the proven principles of shoestring thinking to boost results... ...and much, much more. Whether your marketing budget is $2000 or $200,000 this timely program will show you how to use every dollar of it more effectively to produce more leads, more sales and more profits for your business.