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December 14, 2007: Search Engine Optimization for Public Relations Professionals
Have you ever wondered how to get search engines to place your Web site or press release top in search results for certain keywords? This seminar will teach you just that. Success in communications depends on a completely integrated communications effort that includes SEO. When researching a product, person or company, most people search for information online. Your messages should be first in their results and this seminar is designed to help you achieve this. This is an interactive session and we encourage you to submit your Web site for analysis for a chance to have experts offer advice on your Web strategy.
Topics include:
• The basics of SEO
• Writing a press release for search engines
• Integrated communications planning involving the Web
• Reputation management using SEO
• Case study analysis
INSTRUCTOR
John Spagnuolo is president of the New Media Institute and frequently teaches search engine optimization and marketing to communication professionals. Prior to joining the New Media Institute, John served as a spokesperson for the insurance industry and consulted with top communications professionals around the world on using technology in their communications strategies.
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Have you ever wondered how to get search engines to place your Web site or press release top in search results for certain keywords? This seminar will teach you just that.
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12/14/2007
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