Chicago

Event Profile: Chicago Auto Show, a mega show of automobile first time of its own in USA. It is an excellent platform for you to generate good business fortunes, unparallel exposure to automobile fraternity, cross-fertilization of ideas an opportunity to present your proposition to consumers. Highlights: Tuesday, Feb. 14 ? Women?s Day . Half off the full admission price for all women. Manufacturers will present special women-oriented programs on the purchase and lease of cars and maintenance. Wednesday, Feb. 15 ? Feb. 17 Chicago Auto Show Food Drive . Show patrons who bring three cans of food, donated to the Chicago Christian Industrial League; will receive half off the full admission price. Visitor's Profile: Trade Visitors only - manufacturers, importers & exporters of Vehicle accessories, special equipment, tuning, performance systems, design refinement. Repair & Automotive Services - Equipment for vehicle service and repair, bodywork repair and painting, garage building and management, refuelling and care, disposal and recycling. Exhibitor's Profile: Profile for exhibit include Complete range of domestic and imported passenger cars and trucks; sport utility vehicles, experimental and concept cars. In total, nearly 1,000 different vehicles. Numerous accessories and auto-related exhibits, competition vehicles, project, antique and collector cars. Organizer: Chicago Automobile Trade Association 18, W200, Butterfield Road, Oakbrook Terrace, United States of America. Tel: +(1)-(630)-4952282 Fax: +(1)-(630)-4952260

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business. All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented. This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic. * CMO's * Marketing directors * SEM/SEO campaign managers * Online media buyers * Webmasters & web designers

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business. All participants will receive a detailed workbook and lecture slides based on Tim Ash's upcoming book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured workbook exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented. This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic. * CMO's * Marketing directors * SEM/SEO campaign managers * Online media buyers * Webmasters & web designers

This workshop will show you the entire realm of social media and how to use it effectively as part of a holistic marketing campaign. Most people think of "Digg" as the big player in social media that they need to be working with. Digg is just one of many facets of Social Media, from social communities to social photo sharing, blogging to forums there's a world of opportunity out in the internet waiting to be explored. You'll come away with great ideas how to effectively leverage your brand, services and products in different social media environments.

This interactive training provides a thorough overview of everything from discovering local search and what offerings are available to the best practices of setting up local and geo-targeted PPC campaigns. Additionally it will offer discussion as to reasons behind targeting campaigns locally versus nationally, maximizing your advertising impact by correctly targeting to your audience, looking at local versus national expenditures by DMA, the impact of personalized search on local advertising, local online video advertising, and many other aspects of local search and local paid search advertising. This half day training session provides practical real-world solutions and techniques to help you get the most from your paid advertising regardless of your level of expertise, budget, or scope of business. Think Global, Act Local will help you broaden your visions by narrowing your targets.

Universal search changes everything! The advent of Google's Universal Search has been called "the most radical change to its search results ever." So, how do you take advantage of Google's new approach that blends listings from news, blog, video, and image search among those it gathers from web search? In other words, how do you get found in all the right places? During this workshop, you will learn how to: * Pick your target keywords for news, blog, image, video and web search engines; * Position your keywords in crucial locations; * Create original and unique content of genuine value, including text, images and video; * Avoid search engine stumbling blocks; * Build inbound links intended to help people find interesting, related content; * Just say no to search engine spamming; * Submit your Sitemap, RSS feeds, and videos to search engines and directories; * Verify and maintain your listings; and * Go beyond web search engines to include key vertical search engines.

Rather than simply getting a checklist of "How-To's", you will learn the "Why?" Understanding the "Why" will enable you to ask the right questions in order to get the right answers in your analytics program. Practical lessons include: * Understanding the differences and common points among web analytics programs. * Establishing common terminology. * Establish Key Performance Indicators for your website. * Establish a regular reporting program. * Learn segmentation techniques for users, campaigns and keywords * Establishing primary and secondary conversion rates and for your website. * How to measure and report the important factors. * How to report website success 'up the ladder.'

Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing industry. * Build a Web site that satisfies your both site's visitors AND the search engines * Design dos and don'ts * Successful Web site information architecture - learn what search engine marketers don't know * Avoid costly copywriting and design mistakes * Link development research: tips and tools * Learn proven techniques and strategies for long-term results

Search Engine Strategies Chicago SES Chicago is a 4-day, multi-track event focuses on all search related promotions, revealing all the innovative marketing approaches and tactics used to reach your customers. Listen to "success stories" and the best practices from SEM/SEO industry leaders, experts and the search engines themselves. Register by Friday, November 16 & save $150. Sessions includes: Introduction To Search Marketing Web Analytics & Measuring Success Putting Search Into The Marketing Mix Duplicate Content & Multiple Site Issue Save 10% with 10BIZ or sign up for a free expo hall pass. To learn more, visit www.searchenginestrategies.com/sew/chicago07/